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Who is your Audience? If you think Everyone is my audience, then probably no one is your audience. When I heard it for the first time, I was puzzled. I thought that I heard it wrong. This is where, the concept of Targeting Audience comes in. Take an example – Let’s say you are at … Read more Identifying Customer Avatar

What is Digital Marketing? Marketing embedded with Internet Technology is known as Digital Marketing Digital Marketing involves the use of the Internet to reach consumers. The ad in the newspaper that your vendor delivers to your door step or the leaflet you collected, that was being distributed outside the Super Market Store promoting the upcoming … Read more Introduction to Fundamentals of Digital Marketing